Some companies need to do marketing work, but just can’t justify taking a marketing professional onto the staff. When there’s no-one there to do the marketing work, it ends up on someone’s desk as just another thing to juggle, along with the rest of the workload. Even if you think you have the skills to do the job yourself, do you have the time? What else could and should you be doing that no-one else can? Those bigger marketing jobs tend to fall further and further down the list, while you’re caught up in your day-to-day business.
The solution? Outsource your marketing projects. There are lots of benefits:
Visit our project management section for details of what we can do for you.
Essentially, it’s a very part-time marketer for your business. You don’t employ them – you hire them for a certain amount of time to look after your marketing work. You might only need someone for one day a week, or three days a month, for example. The key thing is you only pay for what you need, and you don’t have the ongoing commitment and overhead of employing someone. A ‘virtual marketing manager’ can work from their own premises or yours – whichever works best for you. They can respond to enquiries, write blogs or news stories, keep the website up to date, keep an eye on your competitors, set up or clean up your database, manage your mailshots… the choice is yours. To get the most out of this, it’s usually best to make some commitment, and agree to a certain number of days a month for a period of time.