You may find it helpful to read our article on marketing planning. We talk a lot about marketing plans, because your marketing plan is your guide and benchmark for making your marketing happen. If you’re not yet convinced you need one, find out why you really do!
Sorry, but that’s something we can only answer once we’ve talked to you. It depends entirely on the complexity of your business, the number of products or services you offer, and the number and types of markets you target. Let’s talk, then we’ll give you our best estimate.
There are a number of standard areas that ought to be covered by a marketing plan. Essentially, a marketing plan is about converting your business objectives into marketing actions and results. So you need to include:
This is just a quick guide – we have our own checklist of 25 things we make sure are covered in the marketing plans we produce. Talk to us if you’d like to know more. Do remember, no two businesses are the same (which is why we carefully customise the plan to make sure it covers all the things that are right for you). And remember too that a marketing plan needs to link in with broader business planning.