Copywriting is the skill of writing to sell. Any text that you see in adverts, brochures, promotional letters, websites, etc, is called ‘copy’. A copywriter knows how to get to the heart of your product benefits – then write the words that tell your customers why they need to buy. Good copywriting knows how to grab your customer’s attention, stand out from the crowd, overcome objections, and communicate your product or service benefits clearly and logically.
Better copy means better sales – simple as that. For a modest investment your copy can grab attention and get your potential customers on your side in the all-important first few seconds. It can bring your letter to the top of the pile. It can make your brand memorable (for the right reasons). It can get you the next appointment. If you’re still not sure you need a copywriter, then read our article “Five reasons not to hire a copywriter”.
Not as much as you could lose by having badly-written copy.
Not as much as you could spend in salaries, trying to do it in-house.
Not as much as the ‘opportunity cost’ of the DIY approach – what else could or should you be doing with the time?
Enough to reassure you it’s a professional job.
Enough to allow us to understand your business properly, so we get the message spot on.
Enough to give us the time it really does take to do a great piece of work.
SharpEdge Marketing has a big advantage over some other copywriters. As well as being an experienced and qualified copywriter, Annette Harpham is a Chartered Marketer, with years of marketing management experience on ‘client side’. So she’s not a pure ‘creative’, like some copywriters. She doesn’t come from an agency background. She’s worked in real companies, alongside technical staff, production managers, quality assurance and environmental management people. She knows from first hand experience how to get the best out of these professionals, and turn it into pure marketing fuel! She doesn’t just have a passion and skill for writing. There’s real marketing and business sense there too – and it all comes as part of the package with every copywriting job.
In terms of project type – anything. We’ve written copy for adverts, press releases, direct mail letters, brochures, websites, fitting instructions, technical manuals, training materials… Just take a look through our portfolio for some examples.
In terms of industry – well, we can tackle most things. But our real specialism is business-to-business marketing and copywriting. We’re experts in construction copywriting and building products copywriting. We love technical products, manufacturing, engineering – the type of thing some marketers and copywriters steer clear of.
Yes. We can either work from your keyword list, or we can generate a keyword list for you. It’s important to remember with search engine optimisation that there are two audiences – the search engines, and your target customers. Being found by the search engines is only half the job. Once your customer is on your site, you have to keep them there, and convince them (quickly) you’re the people they want to do business with. Great copywriting for SEO balances these two aspects – and that’s what we do.
There are other ways to improve your SEO. We provide copywriting for blogs, news stories and online articles, all of which truly enrich your site content, help your SEO, keep visitors on your site, and help convert browsers into customers.
First of all, it depends on the job – copy for an entire website will of course take longer than one press release. It also depends on how well we know your business and how well you can brief us – the better we know you, the more quickly we can work. The best thing is to talk to us and tell us about the job. We’ll give you our best estimate and tell you how feasible it is to meet your deadline.