Category Archives: Marketing In Practice

New digital marketing training modules now available

Posted on March 1, 2013 by Annette

SharpEdge Marketing in South Devon has added nine new digital marketing modules to its tailored training and mentoring programme. Digital …
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Posted in Digital Marketing, Marketing In Practice, News | Leave a comment

Direct mail: has it had its day?

Posted on October 11, 2012 by Annette

A couple of weeks ago I attended the On The Edge digital marketing conference in Bristol – nine information-packed seminars about …
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Posted in Marketing Communications, Marketing In Practice | 1 Comment

Challenging the ‘internal customer’

Posted on June 10, 2012 by Annette

The concept of the ‘internal customer’ has been in business parlance since the late 1980’s, and seems to have become …
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Posted in Customer Service, Marketing In Practice | Leave a comment

No More Resolutions!

Posted on January 3, 2012 by Annette

So it’s January, and we’re all back at work, raring to steam ahead into 2012.  I’ve always been a big …
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Posted in Marketing In Practice, Marketing Planning, Strategic Marketing | 2 Comments

Sales and Marketing… or Marketing and Sales?

Posted on September 24, 2011 by Annette

How often do you hear the phrase “Marketing and Sales”? Much less frequently, I’d suggest, than the classic “Sales and …
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Posted in Articles, Blog, Marketing In Practice | Leave a comment