Author Archives: Annette

New digital marketing training modules now available

Posted on March 1, 2013 by Annette

SharpEdge Marketing in South Devon has added nine new digital marketing modules to its tailored training and mentoring programme. Digital …
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Posted in Digital Marketing, Marketing In Practice, News | Leave a comment

Why tone of voice matters in social media

Posted on February 14, 2013 by Annette

I’ve just ‘unfollowed’ someone on Twitter.  It’s someone I feel I ought to be following; someone who actually says useful …
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Posted in Copywriting, Digital Marketing | Leave a comment

Direct mail: has it had its day?

Posted on October 11, 2012 by Annette

A couple of weeks ago I attended the On The Edge digital marketing conference in Bristol – nine information-packed seminars about …
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Posted in Marketing Communications, Marketing In Practice | 1 Comment

Challenging the ‘internal customer’

Posted on June 10, 2012 by Annette

The concept of the ‘internal customer’ has been in business parlance since the late 1980’s, and seems to have become …
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Posted in Customer Service, Marketing In Practice | Leave a comment

The fact any business forgets at its peril

Posted on June 10, 2012 by Annette

Here is a fact: it costs between five and eight times more to win a new customer than it does …
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Posted in Customer Service, Strategic Marketing | Leave a comment

What every Finance Director needs to know about Marketing

Posted on March 15, 2012 by Annette

Marketing can sometimes be viewed as the money-spending department, rather than the revenue-generating department. Marketers often don’t help themselves by …
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Posted in Strategic Marketing | Leave a comment

No More Resolutions!

Posted on January 3, 2012 by Annette

So it’s January, and we’re all back at work, raring to steam ahead into 2012.  I’ve always been a big …
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Posted in Marketing In Practice, Marketing Planning, Strategic Marketing | 2 Comments

Sales and Marketing… or Marketing and Sales?

Posted on September 24, 2011 by Annette

How often do you hear the phrase “Marketing and Sales”? Much less frequently, I’d suggest, than the classic “Sales and …
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Posted in Articles, Blog, Marketing In Practice | Leave a comment

Are your customers ‘loyal’… or just ‘retained’?

Posted on May 30, 2011 by Annette

Keeping the customers you already have is, of course, important.  But there’s a big difference between a customer who is …
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Posted in Blog, Market Research, Strategic Marketing | Leave a comment

Case studies – five ways they can boost your marketing

Posted on May 27, 2011 by Annette

Case studies are a brilliant marketing tool.  They demonstrate your work on a particular job or project – and the …
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Posted in Articles, Copywriting, Marketing Communications | Leave a comment

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