DipM MCIM Chartered Marketer
Principal of SharpEdge Marketing
“Let me tell you why I love marketing. It’s because I love seeing how marketing can change a business.
“Marketing has to get the heart of the business. I’ve been a part of senior new product development and business planning teams, putting strategic marketing right in the centre of the company’s decision making. Get that bit right, and it’s great to see how the rest follows.
“Because I’ve been a marketing manager in industry, I know what it’s like to juggle marketing projects, budgets and return on investment. Marketing has to be practical, affordable, and accountable – never more so than now. In tough times, it’s exciting to find new ways to get results.
“Over the years, I’ve been responsible for training and mentoring several junior marketers, and it’s been a privilege to see them grow in their unique careers, find the right path for them, and go on to great things. Put time into people, inspire them, mentor and train them – and you’ll see them deliver results.
“I’ve also had the pleasure to work in international markets too, such as Hong Kong, Australia and the United States, being a part of international project teams (and writing for international markets).
“My specialist experience is in construction, building products, engineering, transport and logistics, and manufacturing. I love the unusual, nitty-gritty products that some marketers (and copywriters) shy away from!
“Copywriting is the final, vital step in the marketing process – and it’s where so many companies fall down. Sharp copywriting seals the deal, and makes all that marketing ‘thinking work’ worthwhile. I’ve written compelling copy for all sorts of media and applications, from websites to fitting instructions.